Video Vest Advertising
Video vest advertising is similar to backpack billboards advertising in that a brand ambassador is “wearing” the advertising display message. The difference is in the technology used for the mobile billboards. Where backpack billboards display static messages, video vests include digital images on vests worn by street team members.
Video vest advertising allows for multiple messages and consumer interaction
Video vests are small digital screens embedded on the front of a wearable vest. Street team members can engage those passing by with interactive messaging and display multiple creative messages from the digital display. Video vests can also come equipped with touch screen or interactive elements to further engage consumers in the brand experience.