Comments on: The History of Out-of-Home Advertising https://www.matrixmediaservices.com/the-history-of-out-of-home-advertising/ Mon, 01 May 2017 19:06:41 +0000 hourly 1 By: Matrix Media Services https://www.matrixmediaservices.com/the-history-of-out-of-home-advertising/#comment-69 Thu, 07 Apr 2011 19:33:13 +0000 http://matrixmediablog.com/?p=561#comment-69 In reply to Bernie Conklin.

You’re correct Bernie! The earliest ads in Ancient Rome utilized pictorials over copy since the majority couldn’t read.

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By: Bernie Conklin https://www.matrixmediaservices.com/the-history-of-out-of-home-advertising/#comment-68 Thu, 07 Apr 2011 16:29:58 +0000 http://matrixmediablog.com/?p=561#comment-68 Prior to Gutenberg, didn’t the Romans use entry walls for institutional media?

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