When companies and advertising agencies are ready to implement their marketing plans, there’s no better place to start than with a Media Buying Agency.

Media Buying Agencies offer an array of program services that can be tailored to meet the specific needs of businesses and advertising agencies.

For instance, Matrix Media Services will thoroughly research and negotiate pricing for any out-of-home (OOH) program, make recommendations based on the medium and program parameters, and provide market analyses and competitive media studies, all at no cost to the client.

Some general advantages of working with a Media Buying Agency:

Expertise

Media Buying Agencies have highly knowledgeable specialists on their staffs that are familiar with all aspects of selecting and buying print, broadcast, outdoor (OOH), and new media.

Media Buying Agencies have established longstanding relationships with media vendors, which makes it easier for them to work on behalf of their clients. Matrix Media Services has established relationships with media vendors all over the United States, as well as within international cities.

Savings

Because of the magnitude of business that they bring to media vendors, Media Buying Agencies are able to negotiate more favorable terms and rates for their clients. This includes bonus media space and extended contract time.

Efficiency

Media Buying Agencies benefit companies and advertising agencies by bringing efficiency into their media campaigns.

Clients benefit from the Media Buying Agencies ability to thoroughly and efficiently research media and markets.

Media Buying Agencies also provide efficiency by eliminating the layers of contact that most companies and agencies have to go through to manage campaigns.

For instance, Matrix Media Services provides one point of contact to clients. This account contact will interface with all media vendors regarding research, contracting, production, posting/implementation, billing, and any post buy analyses and reporting.

Streamlining the process in this way saves time and allows the client to focus on the other important functions of their job.