A day never to be taken lightly, we pause to reflect on where we were when we heard the news that our country, our people and our freedom had been attacked on September 11, 2001. We would love to know where you were when you heard the news...
Escalator advertising can be a difficult medium to track down and navigate. By the amount of searches performed on our website for this media type, we’re assuming you feel the same. Escalator advertising is always placed in high traffic...
Jennifer Hoffmannbeck Account Coordinator When did you start working at Matrix Media? July 2010 What’s your most embarrassing moment at Matrix? Stay tuned, I have a reoccurring nightmare of falling down the stairs Where did you attend...
We all know advertising is all about creative. Don’t get me wrong, you can certainly advertise with basic or minimal creativity and your ad will be seen. But a highly creative ad generates more reach, frequency and recall. Creative comedy...
Walt Disney signed on the dotted line in October of 1923 agreeing to the production of his first animated series… and such, the Disney empire was born. Fast-forward to 2013, The Walt Disney Company is now a multi-billion dollar brand with too...
We’ve talked about ads that change based on your height, gender, and even the colors of your outfit but this next media innovation is even more out of the box. Transit advertising talking windows use high frequency device Transit...
If you and 39 of your closest relatives were going to release a Christmas themed music album, how would you choose to announce it? If you were the newly famous (and quite infamous) Robertson family you’d likely use a large outdoor advertising...
College students are constantly bombarded with media from every angle. In order to catch their attention, keep their interest, and derive an action, advertisers need to have creative ideas with interesting visuals. Campus advertising takes...
Getting messages to consumers is becoming increasingly difficult each day. Consumers are constantly bombarded with messages on a daily basis and have learned to tune out messages that do not apply to them. Not only is this difficult for brands to...
JCPenney has once again shown a clueless side as it posts a billboard ad that some claim resembles Hitler. At first glance, we weren’t convinced of the likeness. Then we ventured over to gawker.com and found the similarities laid out for...
In light of the recent tornadoes on Oklahoma, we would like to take a moment to encourage any outdoor advertising vendors with available space to fill out a request for American Red Cross disaster relief creative. The Outdoor Advertising...
What do you call a bright idea that turns into a “maybe we should have thought this through” situation? An advertising fail of course. Here are a few #advertisingfail examples using outdoor advertising. Mall escalator ad proves troublesome for...
