Street decal marketing commonly referred to as street clings. These are small, usually no larger than 2′ x 2′ graphic adhesives that are applied on sidewalks in key strategic locations. It is a form of guerrilla advertising that is usually done without seeking local approval (where permits aren’t necessary).

Using street decal marketing to target pedestrian traffic

The decals usually stay in place for at least two weeks. Street decals are often used to generate clues or hype for a larger, impending promotion or campaign. Viewed predominantly by pedestrian foot traffic, street decals should always be placed in high-traffic locations. For added value through consumer interaction and social media traffic, create can be engaging to the point consumers want to take photos of the decals and further your message using their social media channels of choice.

To see similar advertising options, visit our guerrilla marketing page. 

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