A Commercial About the Success of Billboards

We can all agree that the glitz and glamour of a television commercial is tough to deny. Yet, this advertising form boasts one of the highest cost per points. With an average of an estimated 7 to 1 ratio in cost comparatives (for every $1 you spend on outdoor, you’ll have to spend over $7 for the same reach with television) it’s no wonder companies like State Farm are using the well known reach of outdoor in their commercials.

State Farm Borrow Better Banking Sign

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7:1 ratio based on estimates provided by 3M.