Recently our Director of Social Media and Online Marketing was interviewed by Media Life Magazine. The topic? Integrating social media into outdoor advertising campaigns.

Social Media Outdoor Advertising

• How long has social media been a necessary part of an OOH campaign?
• Is there one social media network that works better with OOH?
• What are the benefits of using social media in combination with OOH?
• How can social media help an OOH campaign get a second life online, and what’s the benefit of that?
• What are some campaigns you think have done a particularly good job of integrating social media with OOH?
• How has social media changed OOH campaign ideas?

The Answers

Interested in seeing what we had to say? Check out our answers here.