Sampling program marketing is a type of field advertising that engages consumers one-on-one with a product or a message. Sampling events take place at festivals, concerts, malls, airports, universities, sporting events and conventions.

Using a sampling program to create a unique consumer experience

Sampling offers an intimate environment to try something new and connect with a brand. Whether it is sampling food, beverage,or a product, the personal interaction with sampling ambassadors is a great building block for establishing brand loyalty.

To see similar advertising options, visit our guerrilla marketing page. 

Save