Digital billboards are emerging as the next generation of billboard advertising. As one of the most dynamic and cost-effective forms of outdoor advertising, recent reports indicate that digital billboards will be available for day-part purchasing as well. Visit our digital media department to learn more about digital advertising.

Digital billboards include bulletins & posters

Digital bulletins and digital posters eliminate excessive production fees. Digital billboards also give advertisers the freedom to change messages daily, hourly, and up-to-the minute at no additional charge.

Some important factors to consider when purchasing digital billboard locations are; size, left or right hand visibility, number of advertisers in rotation, length of ad, Eyes On Impressions, the distance from the roadway, the visibility of the ad from various distances, approach time, additional exposure to pedestrian or alternate traffic and possible visibility obstructions.

Digital billboard availability varies per market. If you have questions concerning the availability of digital units in major markets, check out our top 100 advertising markets page.

To see similar advertising options, visit our billboard advertising page. 

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