Advertising in Little Rock, AR
photo credit: Tuaussi
Little Rock is the capital and largest city in Arkansas; in 2010 the population reached 193,524. The population for the Metropolitan Area was 717,666 in 2012. Little Rock’s name originates from a small rock formation on the south bank of the Arkansas River. Bluff Dwellers, Folsom people, and no less than five Native American tribes were the first people to occupy the city. As early as 1541, Spanish explorer Hernando de Soto recorded sites of earthwork mounds in the region.
Little Rock Metro Demographics
Population*: 149,172 (18+)
White American: 48.9%
African-American: 42.3%
Hispanic or Latino: 6.8%
Asian American: 2.7%
From two or more races: 1.7%
Native American: 0.4%
Pacific Islander: 0.1%
Median household income: $45,135
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Sports in Little Rock
| MiLB | NCAA | NAFL |
| Arkansas Travelers | Little Rock Trojans | Arkansas Rhinos |
Events in Little Rock
| The Little Rock Marathon | Boo at the Zoo | Pops on the River |
| The Arkansas Literary Festival | The Big Jingle Jubilee Holiday Parade | Busch-Pepsi Softball Classic |
| Riverfest | Arkansas Flower & Garden Show | Sizzle ‘N Sweat Brewery Collectibles Show |
| The International Greek Food Festival | Alzheimer’s Caregiver Symposium – Hope for the Future | Mark Pennebaker Memorial Golf Tournament |
| The Little Rock Film Festival | Carousel Ball | BBQ Bash |
| Pops on the River | Buzz B-Q | Family Fun Fest |
| The Big Dam Bridge 100 | Men’s A Cappella Harmony Show | Paws on Pinnacle |
| The Arkansas State Fair | Little Rock Film Festival | |
| The Susan G. Komen Race for the Cure | State Disc Golf Championships |
Most large-scale events in the market are held at the Statehouse Convention Center.
Business and Education in Little Rock
The city is home to one Fortune 500 Company, Dillard’s. Other companies of note headquartered in Little Rock include Diamond Beer Brewing Company, FamilyLife, and Federal Express Corporation.
Advertising & PR agencies: (AD) Arkansas Press Association, Communications Group, Communication Group, CJRW, Stone Ward, Eric Rob & Isaac, Trivia Marketing, Cranford Johnson Robinson Woods, Group Five West, Inc., Hunter Gray Associates, Inc. (PR) Vox Global, Paschall Strategic Communication, Impact Management Group, Inc., Combs & Co, Griffin Public Affairs, and Martin-Wilbourn Partners, LLC.
Colleges: There are two public universities located within the city limits: University of Arkansas at Little Rock and University of Arkansas for Medical Sciences. Private colleges in the city include Philander Smith College and Arkansas Baptist College.
Must see destinations in Little Rock, AR
| Central High Museum & Visitor Center | Historic Arkansas Museum | Murray Park |
| ESSE Purse Museum | Mosaic Templars Cultural Center | Rebsamen Golf Course |
| William J Clinton Presidential Library | Arkansas Governor’s Mansion | The Wonder Place |
| Big Dam Bridge | Mount Holly Cemetery | HU Lee International Gate & Garden |
| Heifer Village | Rave Motion Pictures | Wildwood Park |
| The Arkansas River Trail | Arkansas Arts Center | Witt Stephens Jr. Central Arkansas Nature Center |
| Riverfront Park | Robinson Center | Little Rock Arsenal |
| Museum of Discovery | Little Rock Zoo | Willow Springs Water Park |
| Old State House | The Bernice Garden | National Cemetary |
| Arkansas State Capital | Maumelle Park | Hinderliter Tavern |
| Two Rivers Park | Wild River Country | |
| McArthur Museum of Arkansas Military History | Verizon Arena |
For more information on Little Rock, please visit the Little Rock Regional Chamber of Commerce website.