Advertising in Denver, CO
Advertising in Denver includes a variety of long-standing and relatively new media options. Denver is the largest city and the capital of Colorado. Denver’s population ranks it as the 23rd most populous U.S. city. The most populous city within a 500-mile radius and the second most populous city in the Mountain West and the Southwestern United States.
Denver, nicknamed the Mile-High City because the official elevation of the market is exactly one mile above sea level. This mile high status makes it one of the highest major cities in the United States. According to long-standing folk-lore, the first permanent structure in Denver was a saloon.
Denver is was featured in the top 10 of Business Week’s 50 best cities. Coming in at number 6 on the list, Denver boasts unique dishes and proves a great location for ski lovers.
In 2011 we opened up our first office in Denver. Serving the outdoor advertising needs of clients in the surrounding markets, we have become attached to this city. Denver and our headquarter city of Columbus, OH are more similar that we knew. These similarities have helped us feel right at home here.
Cost of outdoor advertising in Denver CO
Poster Costs | Bulletin Costs | |
Cost estimates based on 22 units | Cost estimates based on 10 units | |
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Average weekly impressions per unit – 75,012 | Average weekly impressions per unit – 157,766 | |
Bus Advertising Costs – King Displays | Bus Advertising Costs – Tail Displays | |
Cost estimates based on 50 units | Cost estimates based on 50 units | |
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Average weekly impressions per unit – 256,397 | Average weekly impressions per unit – 256,397 | |
What you need to know about outdoor advertising in Denver CO
Outdoor advertising in Denver requires market experience to get the most out of each campaign. For instance, billboard coverage in Douglas and Boulder counties is extremely limited. Billboard restrictions don’t stop with just those counties. Digital billboards in the market are required to rotate no faster than every hour which is not typical of digital advertising. Distraction concerns have restricted quick-flip rotations in the market. Static locations along Denver’s I-25 are highly sought after due to increased in traffic by commuters traveling to the downtown area.
Transit advertising is unique in the Denver market. Advertising options on the 16th Street Trolley are a great way to target shoppers of the 16th Street mall. Another great transit option is the RTD Light Rail. RTD takes passengers everywhere. Literally. Whether traveling to school, sporting events, nightlife or even shopping and dining in LoDo (lower downtown for you non-locals), RTD is a go-to source of transportation.
Have specific questions about outdoor advertising in Denver CO? We’re here to help. Give us a call or fill out a proposal request.
Denver Metro Demographics
Population*: 422,198 (18+)
White American: 68.9%
Hispanic or Latino: 31.8%
African-American: 10.2%
From two or more races: 4.1%
Asian American: 3.4%
Native American: 1.4%
Pacific Islander: 0.1%
Median household income: $45,438
CBSA information for Denver, CO
The Denver CBSA is composed of Denver, Aurora & Boulder, CO. This coverage area includes the counties of Gilpin, Clear Creek, Park, Jefferson, Douglas, Denver, Adams, Arapahoe & Elbert. The CBSA of CO has a combined 18+ population of 2,191,097. What does this mean to you? While the population* of the 18+ Denver metro market is 422,198, the 18+ population of the Denver CBSA is much greater at over 2 million. When planning your campaign there’s a large difference between an intended audience of under 500,000 and that of over 2 million. A campaign’s success depends on proper planning and appropriate targeting. Be sure you know where your target is as well as what information is being used to determine the necessary reach and frequency essential to your campaign’s success.
Events in Denver
Street team marketing is a great way to get your message out there. Positioning your street team members in high traffic areas, like those that see major events, transition a good campaign into a great one. Street team marketing isn’t the only media ideal for high traffic events. For more marketing ideas using outdoor advertising in Denver CO, visit our guerrilla advertising page.
Zoo Lights | Tesoro Indian Market & Powow | Cherry Creek Arts Festival | Denver Beer Fest |
National Western Stock Show & Rodeo | Five Points Jazz Festival | Colorado Irish Festival | Great American Beer Festival |
International Sportsmen’s Expo | Kaiser Permanente Colfax Marathon | Colorado Gay Rodeo | Rock n’ Roll Denver Marathon |
Colorado Indian Market | Half Marathon & Relay | Colorado Black Arts Festival | Starz Denver Film Festival |
Mile High SnowFest | Downtown Denver Arts Festival | Evergreen Jazz Festival | Downtown Grand Illumination |
Blossoms of Light | Denver Day of Rock | Colorado Dragon Boat Festival | Denver Christkindl Market |
Colorado Garden & Home Show | Capitol Hill People’s Fair | Denver County Fair | 9News Parade of Lights |
Buffalo Bill Birthday Celebration | Denver Chalk Art Festival | Colorado Scottish Festival | Denver Arts Walk |
Rocky Mountain Horse Expo | Colorado Shakespeare Festival | Colorado State Fair | Denver International Wine Festival |
Denver International Auto Show | Colorado Renaissance Festival | Taste of Colorado-Festival | Blossoms of Light |
Denver March Powwow | Greek Festival | Oktoberfest Denver | New Years Eve Fireworks |
XicanIndie Film Fest XV | Denver PrideFest | Longs Peak Scottish-Irish Highland Festival | Rocky Mountain Bridal Show |
Doors Open Denver | Juneteenth Music Festival | Festival Italiano | Rocky Mountain Games |
Cinco de Mayo Festival & Parade | Cherry Blossom Festival | Denver Indigenous Film and Arts Festival |
Most large-scale events in the market are held at the Colorado Convention Center. For information on how you can target this area for an upcoming campaign fill out a request for advertising costs.
Sports in Denver
Denver is the home of the Colorado Rockies of Major League Baseball, Colorado Rapids of Major League Soccer, Denver Broncos of the National Football League, 2013 Solheim Cup of the Ladies Professional Golf Association, and 2014 Federation of International Lacrosse World Championship.
Business and Education in Denver
The city is home to two Fortune 500 companies, DaVita and Newmont Mining. Other companies of note headquartered in Denver: Budget Truck Rental, Chipotle Mexican Grill, Impossible TV, JD Edwards, MapQuest, Molson Coors Brewing Company, Oxy Fresh Carpet Cleaning, Quiznos, RE/MAX, Smashburger, and Z-TECA Mexican Grill.
Advertising & PR agencies: Scream Ad & PR, MGA Communications, Weise Communications, Vladimir Jones, Philosophy Communication, Inc., SE2, Penn Schoen & Berland Associates, Brand Iron Marketing, Fuse Marketing, Amanda Medical Marketing, JohnstonWells Public Relations, Creative Marketing Resources, Cohn Marketing Group, Xcelente Marketing, Allied Integrated Marketing, Gleason Public Relations, Savant Marketing Solutions, Darcy Communications, and Brooks Marketing Group.
Colleges: There are nine public universities located within the city limits: Community College of Denver (CCD), Community College of Aurora at Lowry (CCA), Heritage Community College (HCC), CollegeAmerica (CA0), Metropolitan State College (MSC), Regis University (RU), Southwest Early College (SEC), Aspen University (AU), Emily Griffith Technical College (EGTC). Private colleges in the city include Westwood College – Denver North Campus (WC), University of Denver (UD), and the Art Institute of Colorado (AIC).
Must see destinations in Denver, CO
Colorado State Capitol | 6th Street Mall | Red Rocks Amphitheatre and Visitors Center |
Denver Art Museum | Balistreri Vineyards | Coors Brewery Tour |
The Clyfford Still Museum | Larimer Square | Buffalo Bill Museum & Grave |
American Mountaineering Museum | LoDo Historic District | Colorado Railroad Museum |
Argo Gold Mine & Mill | Confluence Park | Central City & Black Hawk |
Black American West Museum | Denver Museum of Nature & Science | Georgetown |
B’s Ballpark Museum | Denver Zoo | Echo Lake and Mount Evans |
U.S. Mint | Cherry Creek Shopping District | Boulder |
History Colorado Center | Denver Botanic Gardens | Rocky Mountain National Park |
For more information on Denver, please visit the Denver Metro Chamber of Commerce Website.