Working on creative for a bulletin, poster, mall, or cinema display? Contrast is directly responsible for the visibility of your message. Below is an example of good contrast and bad contrast.

As always, try to steer clear of white backgrounds when utilizing digital displays, they can distort your message and decrease visibility due to the intense level of brightness.

*This contrast chart isn’t exclusive to bulletin, poster, mall, or cinema displays, use it for all your advertising creatives if you want to maximize ROI.

Have specific questions concerning your creative work? Contact us! We’re more than happy to take a look (and we don’t charge to do so).