Great Out-of-Home Advertising Blogs of 2011
Billboards Work, Period.
TheHangline.com
Yammer Uses Billboards to Show That Billboards Don’t Work…and Fails
Call us cynics, but there’s nothing we like more than a successful billboard. Especially when that message tries to insinuate that out-of-home doesn’t work. Jokes on you Yammer.
Best In Creativity With Maximum Impact
AdWeek.com
Droga5 Wins Outdoor Grand Prix for Jay-Z’s ‘Decoded’ Campaign
This campaign was new and innovative and caught the attention of the world (and us)! Props to Droga5 on taking out-of-home advertising to a new level.
Drama In Out-of-Home Advertising
MediaPost.com
Former Posterscope President, Finance Director Charged With Fraud
You caught us, this is actually a news source and not a “blog.” We couldn’t help it, this was BIG news in out-of-home this year.
Size Matters In Out-of-Home Installations
MatrixMediaBlog.com
Nationwide Childrens Hospital Miracles At Play, Wallscapes Done Right
Come on, you didn’t expect us to give you this list and not include one of our own blogs did you? Truth is there weren’t a lot of blogs written about this campaign, which is a shame.
Technology Gives Advertisers More Headaches Than Results
AdAge.com
No, QR Codes Aren’t Dead. They’re Just Used Badly
Positioning ourselves slightly ahead of AdAge.com (gasp) we published a similar blog on QR codes one day before this AdAge blog was posted.