Often missed during the planning process is the possibility of traditional out-of-home media taking on national exposure when executed properly. One wallscape can deliver hundreds of thousands of impressions on it’s own, but a wallscape with significant impact backed by technological and digital initiatives can result in a national campaign stemming from one local outdoor media installation.

One recent example can be found in Columbus, OH. Nationwide Children’s Hospital placed a three panel wallscape in downtown Columbus. Equipped with extensions and visually stimulating creative, Nationwide Children’s Hospital has elevated the Miracles At Play campaign from one out-of-home media placement to city and even nation wide notoriety.

Below is a time lapse video Nationwide Children’s Hospital posted on youtube.com as well as through their social media outlets.

Also on the Nationwide Children’s Hospital website is the Share The Miracle Challenge. For every facebook fan and twitter follower they receive, they will donate $1 to Miracles At Play.

To learn more visit the Nationwide Children’s Hospital website or MiraclesAtPlay.org.

–Ashley Shipley, Director of Social Media Marketing, will like and follow anything that saves children and you should too!