A media mix is the combination of multiple mediums used to achieve marketing goals. These combinations often include a mixture of out-of-home, radio, television, print, online, and many non-traditional media options. Using a variety of mediums helps further a campaign reach.

If adding the lowest CPP media type to your media mix could increase your reach by up to 316%, would you add it? Of course you would! When adding out-of-home to your media mix you can drastically increase the reach of your campaign.

When discussing the proper media mix for your goals, it’s important to take budget into consideration. Balancing the cost of the media types within your campaign is important to leverage budget with campaign success. Out-of-home advertising, being the most cost-effective media type, is a great addition to any campaign. Regardless of the other media types you’re using, OOH’s low cost and high availability throughout every market in the U.S. make it a seamless integration guaranteed to increase the success of your campaign.

Not only does adding out-of-home advertising to your media mix significantly increase the reach of a campaign by notable portions, but the cost of out-of-home makes its addition to a campaign a no-brainer and well within any campaigns budget.

*According to OAAA.org