We put together some pretty compelling facts when it comes to the use of one of out-of-home advertisings longest standing media options, billboards. Keep scrolling for the text version.

The facts about billboards

The average American spends 20 hours per week traveling by car, with an average travel distance of over 169 miles. Of these people, 71% notice advertising placed on billboards along their drive.

Billboards cause consumer action

Over 66% of travelers make weekly purchasing decisions outside of the home. And, 75% of billboard viewers shop on their way home from work.

Billboards lead to word-of-mouth both on and offline

An average of 40% of those who passed a billboard spoke to others about the product or service advertised. In addition to word of mouth, 8% of those people also blogged or posted to social media about what they saw advertised. Of adults, 39% visited a store because it was advertised. One in four adults visit a website because of an advertisement.

Billboards target a highly sought after demographic

Of billboard viewers, 49% are male and 51% are female. These adults are more likely to live in upper-income households with over 50% residing in households with income of at least $50,000.

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