Healthcare marketing study proves results with billboards.

According to a study that tracked a 32-day billboard campaign promoting an urgent care facility in Shreveport and Bossier City, 72.7% of all visitors had noticed the centers’ advertisements.

Healthcare marketing spikes awareness and leads to consumer results.

Beyond that initial success are two other positive data sets. Of the new visitors to the center, 65.4% noticed the billboards and 79.5% of existing patients noticed the same locations. Of those reported, 73.6% of them reported a moderate or greater increase in awareness as a result of the advertisement.

In addition to billboards, there are a variety of additional media options to drive results in the healthcare industry. Our experience in promoting health based companies, products and services is a great place to begin your next campaign.

Contact us for healthcare media options.

Source: Is Billboard Advertising Beneficial for Healthcare Organizations? An Investigation of Efficacy and Acceptability to Patients John L Fortenberry Jr, Peter J McGoldrick, George E French III. Journal of Healthcare Management. Chicago:Mar/Apr 2010.