As seasons change, so should your outdoor advertising strategy. The same trends that send consumers running for the gym right after the New Year send these people back to the gym during late winter and early spring. Those who fell from their ambitious New Years Resolutions often return to health clubs in the spring to get in shape and ready for summer months.

Increased accessibility ensures visible health club advertising

One of the most beneficial aspects of gym and health club marketing is that most facilities are open 24 hours a day. Unlike malls, movie theatres and grocery stores, health clubs and gyms typically do not close giving your advertising campaign the opportunity to be seen at all times.

Health club & gym advertising offers targeted demographics

In conjunction with the benefit of extended hours in gyms and health clubs, you also have the opportunity to align yourself with a succinctly targeted demographic. Unlike other advertising venues, gyms see a group of consumers that possess extremely similar likes and interests. Great for health conscious brands, health club ads put what consumers want where they are going to see it.

Gym advertising comes with a variety of options

Gym advertising comes in a variety of shapes and sizes; most health clubs also offer completely customizable campaigns outside of the standard media.

Most gyms and health clubs with standardized advertising structures often include posters that range from 16” x 20” (inches) to 3.5’ x 5’ (feet). These ads are typically placed in areas of high and lengthy visibility; near work out stations, water fountains and in locker room areas. In addition to these static options, many health clubs now offer digital advertising opportunities as well.

Health club advertising now incorporating digital out-of-home options

Health club digital ads are also placed in high traffic, high engagement areas of the gym; in waiting areas, in front of treadmill and elliptical stations, and also within locker room and spa areas.

If the gym going, health conscious consumer is someone you’re trying to reach, let us help you ensure your health club ad campaign is a success – contact us.