HBO‘s vampire-centric yarn True Blood has recently returned to Sunday nights with its third season, arriving in lockstep with  the series’ media strategy which has been pushing the boundaries of out-of-home media.

True Blood has been critically lauded for its marketing campaigns and its willingness to interact with its devoted fanbase, but it recently became the first brand to advertise on a fresh, new OOH media format; Video Two-Sheets.

Located within the Times Square subway station in New York City, ultra-thin 10″ LCD screens are embedded into traditional two-sheet paper posters, allowing for full-motion digital commercials and audio. It’s a unique combination of traditional out-of-home (paper two-sheet platform poster) and newdigital out-of-home (high-definition digital displays).

Imagine stepping off the subway train on Monday morning and instead of seeing a plain, static two-sheet poster, you see Sookie Stackhouse (Anna Paquin) screaming for Bill Compton (Stephen Moyer) in a flash of movement and realize an actual video is playing on the digital poster! Definitely eye-catching.

The video two-sheets are an example of the continued convergence of traditional OOH and digital displays, paving the way for ground-breaking campaigns. Think about the possibilities of incorporating QR codes (a two-dimensional quick response bar code scannable by most mobile phones), mobile text campaigns and Facebook contests into the video two-sheets and other DOOH media! Need help coming up with some ideas on how your brand can benefit? Give us a shout and we’ll help answer that question.