According to a recent study, over 20 million motorists are reached annually using about 12,000 digital gas station advertising screens nationwide. With an audience who is always on the go, there are now ample opportunities to find them. There is no fast forward button on these digital advertising screens, and with the average person spending 4 ½ to 5 minutes at the pump doing nothing but watching digital advertising monitors; your advertisement will definitely be seen.

Ads on digital screens are proving to be more captivating than those on the Internet and in print. The latest poll found that 95% of customers noticed digital advertising screens while fueling.

Gas station digital advertising allows advertisers to target specific markets and demographics with custom messages. Recall is exceptionally high when using gas pump digital ads, 75% of viewers are able to recall content after leaving the pump. Local businesses are able to customize their digital advertising message to give directions from the pump to their specific location. Through these digital screens advertisers can also implement call-to-action strategies such as, using code words to receive discounts in store or providing coupons on receipts.

Why Use Gas Station Television Advertising?

There are many advantages to gas station television advertising in addition to the obvious; increasing brand awareness, growing your customer base and maximizing customer loyalty…yeah, isn’t that what all advertisements are set out to do?

Gas Station media is predominantly a 24/7, gas station operating hours need apply, in your face advertising. Customers cannot just toss this ad in the trash, walk out of the room or turn the channel. When fueling their cars, they literally have no other choice than to engage in your message.

Fueling up just the other day, I looked up to notice a digital gas pump television and was pleasantly surprised, as I wasn’t expecting to be entertained while pumping gas. This is a new, innovative way to advertise, your customers won’t expect it yet at the same time they aren’t going to complain to such a welcome surprise.  In fact, a recent study found that 83% of gas station customers thought these digital advertising screens were a good thing to provide to customers. Your advertising message just went from a nuisance to a blessing.

Next time you are looking for a new way to advertise consider the increasingly captivating non-traditional media of digital gas station televisions.

Have additional questions about gas station or other out-of-home media? Let us know, we’d love to help.

–Jennifer Hoffmannbeck, Media Buyer, an organization aficionado, sports novice with a flair for the color orange.