Fruit sticker ads are small, customized ads placed on fresh fruit in grocery stores or in other retail stores that sell produce.  The most common creative for these stickers are logos but short messages could be used as well.  Fruit stickers incorporate the PLU (price look-up) label so there is only one sticker per piece of fruit, which helps each ad stand out.

Fruit stickers are guaranteed to be seen

A great form of direct marketing, these ads are guaranteed to be seen by consumers.  Subject to market availability, fruit stickers are not available in every grocery store and not available on all fruit types.

Like fruit stickers, advertising on eggs is also a similar media option to consider when targeting shoppers. To see similar advertising options, visit our grocery store advertising page. 

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