Floor graphics are sticker-like ads that are affixed to the floor singly or numerously.  These ads can be customized in all shapes and sizes, and it’s very common for an advertiser to use multiple creatives for the same campaign. Floor graphics are typically seen in malls, retail spaces, bookstores, metro stations and other areas of high consumer concentration.

Floor graphics go where the traffic goes

The typical placement for floor graphics are in the high trafficked areas, like the entrance and exits, food courts, play areas, and common areas.  However, floor graphics can be placed in front of specific retail stores or products as well as in line-of-sight of specific areas to direct consumers’ attentions.  Floor graphics are great for generating brand awareness, for promoting or introducing new products, and for driving traffic to specific areas.

Floor graphics are subject to market availability and approval by space owner.

To see similar advertising options, visit our mall advertising and grocery store ads page.

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