Out-of-home advertising continues to reinvent itself through creative, consumer-catching, copy & concepts. (See what we did there?) The versatility of OOH is one of the reasons it continues to thrive during a time when new media options are popping up all the time. Recently, Leo Burnett Germany became the leaders in new-age versatility with out-of-home.

Interactive Parking Billboard

A special software was developed and used Fiat’s parking assistant technology to help drivers park in Germany. Using actors and hand range motions, drivers could look to the digital billboard to see just how much room they had before bumping into the car behind them. In the video below you see just how easy parking can be in the Fiat 500. So easy in fact, even a child can do it (and does).

Fiat Billboard Helps Drivers Park in Germany

Want to use out-of-home advertising to create a buzz for your next campaign? We can help!