Escalator advertising can be a difficult medium to track down and navigate. By the amount of searches performed on our website for this media type, we’re assuming you feel the same.

Escalator advertising is always placed in high traffic areas.

One of the best qualities of escalator advertising is the foot traffic it receives on a daily basis. With intricate installation and a larger-than-life appeal, escalator advertising works each and every time it is utilized. Most campaigns of this nature are placed inside malls, airports and transit stations. With the traveler and shopper traffic these areas generate, escalator ads make great, stand-out advertising options.

Creativity is encouraged when using escalator advertising.

Even the most basic creative gets noticed using escalator ads but why settle for basic when you can do something innovative? Take a large-scale campaign to new heights by upping your creative threshold.

As always, be sure to think about the placement and movement of these campaigns. You don’t want to end up on an advertising fail list. Check out how one company got escalator advertising ALL WRONG.