Reducing our collective carbon footprint is currently a top concern. Individual efficiency has now leaked into the work place and many companies are attempting to do their part to rid of excess waste.  One place where this is clearly evident is in the out-of-home advertising industry.

Traditionally billboards include bulletins and 30-sheet posters. Bulletins, affixed with vinyl in order to brave the elements during inclement weather and normal wear and tear during long-term contracts, are wrapped around the structure itself. The 30-sheet posters were literally paneled with multiple sheets of paper inside an existing frame.

Bulletin

Poster

The paper used for posters was not intended to last for extended periods of time and involved time-consuming labor to post each sheet. In an effort to reduce this posting time as well as lessen the wastefulness of the paper poster, the out-of-home industry came up with a recyclable material for poster units. This economical eco friendly poster material is similar to bulletin vinyl only lightweight and made with plastic.  The 10’5” x 22’8” poster flex is made of a recyclable polyethylene that is affixed to structures by a cable system or a retro system using poles that make for easier installation. The material is generally universal in each market, while its name is not. This poster material is referred to as; eco poster, poster flex, eco flex, single sheet or PE poster. Yet the only difference is the finishing and exact method used to post the material by the installers.

Once the eco friendly copy is no longer warranted for a campaign it can be recycled. And let’s face it, with all the oil being leaked into the ocean by BP right now, we can use all the environmental help we can get.

Sound confusing? Don’t worry, we can help. We have an in house production department that specializes in those details for you.

–Ashley Shipley, Director of Social Media Marketing, a health conscientious twenty-something with a lyric obsession.