Recently, a member of the Matrix Media team attended the Digital Signage Expo, a tradeshow focusing on digital signage, interactive technology, and digital out-of-home networks.

The 2012 DSE took place in Las Vegas from February 25^th to the 28^th. Attracting international attendees and exhibitors The DSE is the largest tradeshow of it’s kind. Attendees browse the showroom floor to learn about new and upcoming technology, while vendors show off their new digital inventions.

DSE 2012 advances eduction and discussion of outdoor advertising

DSE 2012 wasn’t just about experiencing digital media firsthand; there is also an extensive amount of knowledge shared about the industry. Leaders in the field of digital out-of-home media also hold seminars, workshops and industry discussion groups to advance the education of digital signage, dooh networks, and the digital outdoor advertising sector as a whole.

Our digital specialist returned from DSE (#dse2012) with nearly a novel of notes on what he saw, heard and experienced. Below are some of the most interesting facts about DPN’s.

Digital Place-Based Networks

• Digital Place-Based Networks grew 15% in 2010, making it a $1.5 Billion industry. (The first half of 2011 saw a 12% growth in ad revenue.)
• More media being consumed outside the home than ever make DPN’s a more solid competitor for advertising dollars than ever before.
• DPN’s are capitalizing on the mobile movement, integrating digital networks with smartphone capabilities.
• Advancements in technology surrounding analytics will strengthen current metrics and research.
• An expected convergence of social media, mobile technology and digital place-based networks will have more consumers involved in campaigns than ever before.
• As the industry grows overall, we will start to see a consolidation of resources. Companies will merge together bringing forth their strengths to create more cohesive networks with larger national presence.