Disney Proves Success is in Outdoor Advertising
Walt Disney signed on the dotted line in October of 1923 agreeing to the production of his first animated series… and such, the Disney empire was born.
Fast-forward to 2013, The Walt Disney Company is now a multi-billion dollar brand with too many endeavors to count. One of their most lucrative divisions is The Walt Disney Studios. Success for such a long-standing company does not come by accident. Disney clearly knows what they are doing so when they turn to outdoor advertising (out-of-home advertising / OOH) time and time again to promote new films, the proof of outdoor advertising success is obvious. (A portion of Disney’s outdoor advertising gamut can be viewed in the gallery below.)
Outdoor advertising proves successful with and without supporting media
Adding outdoor advertising to just about any media mix is a sure-fire way to increase your campaigns ROI. Outdoor is more cost effective than television and print, which allows it to be used in conjunction with other media easily. OOH’s vast exposure means success as a stand-alone media option when budget dictates a limited mix.
If your target audience is similar to that of a Disney cartoon, the placement of your outdoor advertising message is key. Targeting children and parents means being where they spend their time.
Top outdoor advertising placements targeting children & families
- Along school routes
- Near family friendly entertainment
- In and around malls & cinema
- Close to must-see destinations
- Around high traffic grocery stores & markets
- By parks & recreation areas
Outdoor advertising by Disney