Sampling program marketing is a type of field advertising that engages consumers one-on-one with a product or a message. Sampling events take place at festivals, concerts, malls, airports, universities, sporting events and conventions. Using a sampling program to create a unique consumer experience Sampling offers an intimate environment to try something new and connect with […]

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Wild poster advertising is static posters placed primarily in dense, urban areas. Some wild poster campaigns are done guerilla-style without prior approval for posting, while other campaigns are regulated and monitored. The entertainment industry (concerts, album releases, appearances) often uses this marketing strategy to drive awareness. Wild poster ads are often relocated by consumers Wild […]

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Video vest advertising is similar to backpack billboards advertising in that a brand ambassador is “wearing” the advertising display message. The difference is in the technology used for the mobile billboards. Where backpack billboards display static messages, video vests include digital images on vests worn by street team members. Video vest advertising allows for multiple messages […]

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Street team marketing members, also commonly referred to as brand ambassadors, are interactive messengers. Teams usually work in groups of at least four members and are stationed strategically to reach areas with the largest amount of foot traffic. Advertisers have the ability to pre-determine areas of interest where most of a campaigns target demographic can […]

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Holiday advertising includes Christmas tree lot advertising and pumpkin patch advertising are vinyl banners located at the main entrances of the lots. These banners target families and holiday shoppers during peak shopping seasons, when they are already in the mindset to buy. Stand out with holiday advertising Christmas tree lot banners and pumpkin patch banners […]

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Flyer advertising programs are on the oldest forms of outdoor advertising. Flyer advertising includes posters, take-one cards, or brochures advertising services, an event, products or a business. These flyer ads are placed on car windshields in parking lots, university dorm boards, on telephone poles and inside store windows, among other spaces and venues as needed. […]

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Pressure wash advertising is an eco-friendly, green form of guerrilla marketing. Stencils with the advertising message are placed on sidewalks and then a machine blasts high-pressure water on to the stencil, cleaning away all the dirt and grime from the sidewalk. The resulting image is the advertising message appearing on the “clean” part of the […]

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Street decal marketing commonly referred to as street clings. These are small, usually no larger than 2′ x 2′ graphic adhesives that are applied on sidewalks in key strategic locations. It is a form of guerrilla advertising that is usually done without seeking local approval (where permits aren’t necessary). Using street decal marketing to target […]

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Chalk art advertising is a form of guerrilla marketing that puts an advertising message right at the feet of the consumer. Usually around a size of 4′ x 4′, chalk  stencils can last in good condition for up two weeks. As an eco-friendly form of guerilla out-of-home media, chalk art stencils can put your message […]

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Backpack billboard advertising are messages displayed on a frame supported by a backpack, worn by brand ambassadors. Brand ambassadors become a walking billboard with noticeable, can’t miss advertising messages. Typically used for event marketing, special promotions or to drive awareness for the location of particular service. Engage with backpack billboard advertising Street team members engage […]

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