Shelf ads are available in most grocery stores across the US. These ads are great for promotional campaigns. Shelving ad units can carry a static marketing message or can be equipped with redeemable coupons or take-one promotions. Campaign options on shelf ads include informing and educating Shelf ads target shoppers with specific needs Shelf advertising […]

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Sampling program marketing is a type of field advertising that engages consumers one-on-one with a product or a message. Sampling events take place at festivals, concerts, malls, airports, universities, sporting events and conventions. Using a sampling program to create a unique consumer experience Sampling offers an intimate environment to try something new and connect with […]

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Floor graphics are sticker-like ads that are affixed to the floor singly or numerously.  These ads can be customized in all shapes and sizes, and it’s very common for an advertiser to use multiple creatives for the same campaign. Floor graphics are typically seen in malls, retail spaces, bookstores, metro stations and other areas of high […]

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Branded reusable shopping bags allow advertisers continual ad exposure to the shopper and they provide additional exposure to everyone the shopper encounters. Reusable shopping bags, the alternative to “paper or plastic?” Many shoppers have added a third option to the accustomed check out question of paper or plastic. Reusable shopping bags are the hip and […]

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Receipt advertising consists of 4-color ad messages, usually in the form on coupons, printed on the back of receipts at grocery stores or other retail stores. Receipt ads are placed directly in the hands on the consumer making this an influential direct to consumer medium. Register tape ads provide great saturation in a market, especially […]

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Milk carton ads are a unique direct to consumer medium that is found out-of-home but when purchased becomes an in-home advertising medium. Milk carton advertising is most commonly used for milk related products or for nutrition/health related messages. And, an advertiser should be aware that all retail and brand messages are encouraged to promote milk […]

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Conveyor belt advertising incorporates ad messages, logos and images directly on the conveyor belt surface at check-out areas in grocery and retail stores. Grocery store conveyor belt ads provide numerous impressions to each shopper while they wait to checkout. Conveyor belt advertising, conveniently located Since grocery store conveyor belt ads are conveniently located at the point-of-purchase, […]

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Ads placed on grocery bags used for produce are an ideal direct to consumer medium for influencing in-store purchases, and they are most effective when advertising products consumed or used with fruits and vegetables. Grocery bags are ideal for in-store promotions In addition to retail campaigns, produce grocery bags can easily be incorporated into a […]

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Grocery cart advertising are units placed on the front of grocery carts at grocery stores, drug stores and other retail stores.  A single grocery cart has two separate ad panels – one on the inside of the cart and one on the outside of the cart.  These two separate grocery cart ad panels usually display […]

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Fruit sticker ads are small, customized ads placed on fresh fruit in grocery stores or in other retail stores that sell produce.  The most common creative for these stickers are logos but short messages could be used as well.  Fruit stickers incorporate the PLU (price look-up) label so there is only one sticker per piece […]

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