College students are constantly bombarded with media from every angle. In order to catch their attention, keep their interest, and derive an action, advertisers need to have creative ideas with interesting visuals.

Campus advertising takes creativity and imaginative use of space.

One media used to gain the attention of college students is sidewalk advertisements on campus; similar to this advertisement for raiseyourhand.com. Placing this type of advertisement on a central part of campus or a place where many students bypass on their way to classes is the perfect way to catch the eye. It is a unique idea and is not seen often. When placed in high traffic areas of campus, sidewalk campaigns become memorable messages.

When budget limits your campus advertising campaign, get innovative.

Many college campuses have banners at the top of light posts. This is a traditional advertising idea that has been adapted to fit in a campus environment. In order for these ads to continue to get noticed creative cannot be left to become stagnant. A rotating color-scheme and message helps keep the attention of students, staff and professors alike.  Can’t afford multiple creative changes? Get a similar effect through changing the banner locations.

College students are not as hard to please with advertising as you think. The most important thing to remember when creating an advertisement for the college student today is that with the Internet, they have seen it all! Show them something they haven’t seen and your ad will be remembered.