Bulletin Advertising – The Basics
Bulletin advertising includes large-format advertising structures primarily located on well-traveled highways and interstates, expressways, and principle arterials for best high-density consumer exposure to vehicular traffic. Bulletins target drivers and commuters while also being widely viewed by travelers of vast distances.
Bulletin billboards are often sold on an annual basis or through a rotary program. Most rotary bulletin programs involve changing locations every 60 to 90 days. Long-term bulletin locations are typically used to target specific areas while rotary bulletins are utilized for maximum market coverage.
What are the dimensions of a bulletin?
The size of a bulletin can vary per market, but the most common bulletin sizes are 10’6” x 36’ and 14’ x 48’. The large nature of these units allows consumers to see campaign messaging while approaching from vast distances at varying speeds. A common practice for bulletin creative is to keep it easily readable with just 6-8 words.
Make sure you have the artwork and material specifications for the particular unit or units you are purchasing before providing specs for your designer and production team. The measurements and materials vary per location. Don’t worry, when we navigate you through the buy we provide you with every set of specs necessary while ensuring your proofs are perfect for the structure purchased. That’s all part of our job!
What’s the difference between a bulletin and a billboard?
The short answer, not much. A bulletin is always a billboard, but a billboard isn’t always a bulletin. The term billboard includes additional structure options like posters, wallscapes, spectaculars, bulletins and digital billboards.
Knowing the difference will help ensure you’re using the correct format for your campaign. Deciding on the type of billboard to use is based upon multiple factors; goals, budget, and market being just the beginning.
Want to learn more about additional billboard advertising options?
Purchasing bulletin advertising
Consider these important factors when purchasing bulletin locations; size, left or right-hand visibility, illumination, impressions, the distance from the roadway, the visibility of the ad from various distances, approach time, additional exposure to pedestrian or alternate traffic, creative abilities, and possible visibility obstructions.
Bulletins are available in most markets with the exception of Hawaii, Alaska, Maine, and Vermont. These states do not permit billboard advertising.
Bulletin advertising fun facts:
There are approximately 158,868 bulletins in the United States but only a fraction of those are perfect for your next campaign. Our job is to ensure your message is where you need it when you need it. Let us help you navigate the facts and effectiveness of billboard advertising using bulletins. We have years of experience at your disposal.
Here is bulletin advertising as explained by OAAA.