ART EVERYWHERE took over last month. Five art institutions (Art Institute of Chicago, Dallas Museum of Art, Los Angeles County Museum of Art, Whitney Museum of American Art in New York & National Gallery of Art in Washington, D.C.) teamed up with the Outdoor Advertising Association of America (O.A.A.A.) to debut 58 iconic American works of art created between 1778 and 2008. These works donned 50,000 outdoor advertising locations across the United States during the month of August.

Prior to the posting of these works, 100 paintings and photographs were collected by the five participating institutions. Those art pieces went to the public for vote, which cut the iconic art list in half. Eight pieces were added to the popular vote to reach the 58 works we appreciated last month. Not only did this get the public involved in the campaign, but it also acted as a pre-marketing push for the roll out.

Art Everywhere, an exhibit & PSA

From an art standpoint this was “the biggest art exhibition in history.” From an outdoor advertising standpoint this was “the largest public service campaign ever conceived.”

This project has a clear art purpose, to spark conversations and increase museum visits, but within all that Art Everywhere has also shown that when you want to reach the masses, when you want to get consumer attention, outdoor is your greatest asset.

Art Everywhere took over the US in August, 2014

Art Everywhere, stair installation – August, 2014

Art Everywhere – New York City, August 2014

Want to see more from Art Everywhere? Check out our Art Everywhere Pinterest board.