Advertising in Sacramento, CA
Sacramento is the capital of California, located in the northern portion of Central Valley. As of the 2011 Census, the estimated population of 477,891 makes it the sixth-largest city in California and the 35th largest in the U.S. Sacramento was called the most ethnically and racially integrated city in 2002 by Time magazine. Sacramento has many nicknames, “the Camellia Capital of the World,” “River City,” The Big Tomato,” and “City of Trees, but the locals usually call it “Sac” or “Sactown.”
Sacramento Demographics
Population*: 350,332 (18+)
White American: 45.0%
Hispanic or Latino: 26.9%
Asian American: 17.8%
African-American: 16.6%
From two or more races: 7.1%
Pacific Islander: 1.4%
Native American: 1.1%
Median household income: $37,049
What you need to know about advertising in Sacramento
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Events in Sacramento
| Artober – 31 Days of Art & Soul in Sacramento | CurtiisFest | Greek Food Festival | Midtown Trick or Treat | Sacramento French Film Festival (SFFF) |
| CA Brewers Festival | Dine Downtown | Hoot the Grid | Moderno Italiano Festival | Sacramento International Gay & Lesbian Film Festival |
| CA International Marathon (CIM) | Downtown Plaza Ice Rink | Hunt the Grid IV | Nike Women’s Fitness Festival | Sacramento Japanese Film Festival |
| CA State Home & Garden Show | East Sac Garden Tour | In the Flow Jazz Festival | Pacific Street Fest | Sacramento Jazz Jubilee |
| Capital Artists’ Studio Tour | Eppie’s Great Race | Jewish Film Festival | Pirate Festival & Seafarer’s Market Place | Sacramento Pride Parade & Festival |
| Capital Tree Lighting | Feast for the Streets | Jewish Heritage Festival | Rainbow Festival | Sacramento Reptile Show |
| Celebrity Chef Challenge | Festival de la Familia | Juneteenth – A Celebration of Freedom | Sacramento Bacon Fest | The Mastermind Hunt |
| Center for Sacramento History – CSH | Friday Night Concerts in the Park | Launch | Sacramento Beer & Chili Festival | UC Davis Wine Tasting & Auction Benefit |
| Chalk-It-Up | Gold Rush Days in Old Sacramento | Midtown Cocktail Week | Sacramento Beer Week | Woodland Tomato Festival |
| Chinese New Years Celebration-Sacramento | Grape Escape Presented by Raleys & Bel Air | Midtown Community Festival | Sacramento Film & Music Festival |
Sports in Sacramento
| NBA | PCL | UFL | WTT | ABA | NPSL | IWFL | WPSL | PASL |
| Sacramento Kings | Sacramento River Cats | Sacramento Mountain Lions | Sacramento Capitals | Sacramento Heatwave | Sacramento Gold | Sacramento Sirens | F.C. Sacramento Pride | Sacramento Surge |
Business and Education in Sacramento
Businesses of Note: Companies of note headquartered in Sacramento include Aerojet, Arno Political, Chrometa, Cockeyed.com, Floors To Go, Fools of the World, GenCorp, Global One Lending, HBGary, Inductive Automation, Jimboy’s Tacos, LogixData, Lyon’s, The McClatchy Company, Nationwide Asset Services, Owlparrot Inc., PeopleFinders.com, Sacramento Municipal Utility District, The Sacramento Union, Sky King, Inc., Spanish Fly Hair Garage, Teichert, The California Channel, The Golden1 Credit Union, Tower Records, and Vic’s Ice Cream.
Advertising & PR agencies: (AD) AdFarm, EMRL, Sacramento Direct Mail Advertising Marketing, Runyon Saltzman & Einhorn, Inc., Martis & Partners, JM Design, Top Seek Internet Marketing, AdEase, Global Market Experts, Vision Launchers LLC, MeringCarson, Bernard Hodes Group, Ads Plus, Mr. SAC Town, Edaddywarbucks, Inc., BKWLD, Lawrence & Ponder Ideaworks, Edelman, Brand Identity, Direct Main Advertising (PR) Perry Communications Group, Inc., Randel Communications, Ogilvy Public Relations, Imprenta Communication Group, Dewey Square Group, Cater Communications, GCg Rose & Kindel, APCO Worldwide, Inc., Paschal Roth Public Affairs, Acosta Salazar LLC, Dolphin Group, Eckery Associates, Magnetic Communications, UNITY Media, AdEase, KP Pubic Afffairs, BW Strategic Partners, Lucas Public Affairs, and River City Communications.
Colleges: There are four public universities located within the city limits: Los Rios Community College District, American River College, Cosumnes River College, and Sacramento City College.
Must see destinations in Sacramento, CA
| American River Bicycle Trail | California State Indian Museum | Colonial Theatre | Funderland | Sacramento Zoo |
| American River Parkway | California State Railroad Museum | Cosmopolitan Cabaret | Governor’s Mansion | Sutter’s Fort |
| Arden Fair | Capital Park | Crest Theater | Leland Stanford Mansion State Historic Park | The California Museum |
| California Automobile Museum | Cathedral of the Blessed Sacrament | Crocker Art Museum | McKinley Park | Wells Fargo History Museum |
| California Delta | Center for Contemporary Art | Discovery Museum Science & Space Center | Old Sacramento | William Land Park |
| California State Capital & Museum | Cesar Chavez Park | Fairytale Town | Sacramento History Museum |
For more information on Sacramento, please visit the Sacramento Metro Chamber of Commerce Website.