photo credit: The Cleveland Kid via photopin cc

Cleveland was founded in 1796. It is located in the most populous county in Ohio, Cuyahoga County. It is the center of manufacturing because its’s connected to canals and railroad lines. Its economy is diverse, including manufacturing, financial services, healthcare, and biomedical. As of 2010, the city had a total population of 396,815, making Cleveland the second largest city in Ohio. In 2011, the Greater Cleveland Metropolitan Area was ranked 28th largest in the United States with 2,068,283. Residents of Cleveland are called “Clevelanders,” some nicknames for the city are “North Coast,” “The Forest City,” “The Rock and Roll Capital of the World,” and historically “Sixth City.”

Outline – CBSA | Dark Green – MSA | Light Green – µSA

CBSA information for Cleveland, OH

The Cleveland-Akron-Elyria CBSA includes 8 counties; Lorain, Medina, Cuyahoga, Summit, Portage, Geauga, Lake and Ashtabula. This CBSA has an 18+ population of 2,866,186 and is made up of 2 Metropolitan Statistical Areas (MSA) and 1 Micropolitan Statistical Area (µSA). The 2 MSAs are Cleveland-Elyria-Mentor (Lorain, Medina, Cuyahoga, Geauga and Lake counties) and Akron (Summit and Portage counties). The µSA is Ashtabula.

The difference between the Cleveland Metro population and the CBSA population for the area is well over 2 million. This difference can make or break a campaign plan. Ensuring the necessary reach and frequency for your campaign means securing the appropriate media quantity. This cannot be done without first defining your core target area. A properly defined target area using outdoor advertising can be seamlessly integrated into any media mix when the coverage areas are accurately established.

What you need to know about advertising in Cleveland Ohio

Cleveland is home to three professional sports teams, the Cleveland Browns, Cleveland Cavaliers and the Cleveland Indians. Home games during the football, basketball and baseball seasons draw large crowds to the downtown stadiums. Utilizing arena advertising, mobile units, sidewalk decals and other outdoor advertising options allows marketing campaigns to reach a large number of people in high traffic areas.

One of the only free-standing sidewalk media options in the market are kiosk displays. With over 100 units in the downtown area, these sidewalk kiosks are placed in high traffic areas and make for high impact in non-cluttered environments. These kiosks are backlit to provide 24/7 exposure to both vehicle and pedestrian traffic.

Cost of traditional advertising in Cleveland, Ohio

Events in Cleveland

Most large-scale events in the market are held at the Cleveland Convention Center.

Sports in Cleveland

Businesses of Note: The city is home to six Fortune 500 companies. They are Eaton, Parker Hannifin, Sherwin-Williams, Cliffs Natural Resources, Aleris, and Key Corp. Other companies of note headquartered in Cleveland include American Greetings, Chef Boyardee, Cleveland International Records, Cleveland Motorcycle Manufacturing Company, Glidden, Jewell Automotive, Jordan Motor Car Company, KeyBank, King Musical Instruments, Kirby Company, G.C. Kuhlman Car Company, Moen, Mr. Hero, Progressive Corporation, Sherwin-Williams, and Stouffer’s.

Advertising & PR agencies: (AD) Brokaw, Inc., Adcom Communications, Wyse, Cleveland Web Design, Roop & Co. Public Relations, Zig Marketing, David Group, Inc., Cleveland Media Connect, Mitchell Allen Group, North Coast Research Group, Recess Creative, Studiothink, Melamed Riley Advertising, McKinney Advertising, Rosetta, Watt + Company LLC, Singleton & Partners (PR) Falls Communications, Hennes Paynter Communications, Landau Public Relations, The Oppidan Group, Inc., Roop & Co., Lesic & Camper Communications LLC, Whelan Communications, BTZ Brand, and PR 20/20.

Colleges: There is one public university located within the city limits: Cleveland State University (CSU). Private colleges in the city include Case Western Reserve University, Cleveland Institute of Art, and Cleveland Institute of Music.

Must see destinations in Cleveland, OH

For more information on Cleveland, please visit the Greater Cleveland Partnership Website.

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