Advertising in Cincinnati, Ohio
Cincinnati is located by the Ohio River next to the Ohio–Kentucky border. After it was established in 1788, most of its construction happened between 1850 and 1900. In the late 1800s, Cincinnati was referred to as the ‘Paris of America,’ because of its architecture and design of the Music Hall, Cincinnatian Hotel, and Shillito Department Store. Due to its large historic district, it’s listed on the National Register of Historic Places. The total population was 296,943 according to the 2010 census, making it Ohio’s third-largest city behind Columbus and Cleveland. The Cincinnati metropolitan area is the 27th most populous in the United States.
Cincinnati’s location at the southwestern border of the state of Ohio makes it a unique market area often spilling into neighboring Indiana and Kentucky. The metro market area of Cincinnati often includes coverage into counties in the nearby states.
Cincinnati Metro Demographics
Population*: 224,192 (18+)
White American: 49.3%
African-American: 44.8%
Hispanic or Latino: 2.8%
Asian American: 1.8%
From two or more races: 2.5%
From other races: 1.2%
Pacific Islanders: 0.1%
Median household income: $29,493
CBSA information for Cincinnati, OH
The Cincinnati CBSA is identified as Cincinnati-Middletown-Wilmington and includes the following 16 counties; Franklin (Indiana), Butler, Warren, Clinton, Dearborn (IN), Ohio (IN), Hamilton, Clermont, Brown, Boone (Kentucky), Kenton (KY), Campbell (KY), Gallatin (KY), Grant (KY), Pendleton (KY) and Bracken (KY).
With an 18+ population of 1,652,261, the Cincinnati CBSA extends into three states. When planning your campaign, distinguishing between Cincinnati metro, DMA and CBSA is important for accurate impression figures. There is a large difference between reaching a metro market of 224,192 and a CBSA market of 1,652,261.
The Cincinnati-Middletown Metropolitan Statistical Area (MSA) includes 15 of the 16 CBSA counties. The only county not included in the MSA is the Micropolitan Statistical Area (µSA) of Wilmington, which covers Clinton County.
As Cincinnati continues to grow at a higher rate in the northern portion of the CBSA, its borders are moving closer to the Dayton-Springfield-Greenville CBSA. If this growth continues, the Cincinnati CBSA and the Dayton CBSA could merge to form a combined statistical area of nearly 3.3 million residents. This merger would result in a CBSA population jump to the 14th largest combined statistical area in the United States and the largest in the state of Ohio.
Cost of traditional advertising in Cincinnati
Poster Costs | Bulletin Costs | Digital Billboard Coverage |
Cost estimates based on 19 | Cost estimates based on 7 | Available – YES |
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| Sold as network – YES |
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| Average weekly impressions per unit – 414,960 |
Average weekly impressions per unit – 57,855 | Average weekly impressions per unit – 165,200 | |
Bus Advertising Costs – King Displays | Bus Advertising Costs – Tail Displays | |
Cost estimates based on 55 | Cost estimates based on 55 | |
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Average weekly impressions per unit – 21,526 | Average weekly impressions per unit – 21,526 |
Events in Cincinnati (Annual)
Bockfest | Flying Pig Marathon | Opening Day & Findlay Market Parade |
Brew Ha-Ha | Fringe Festival | Paddlefest |
Cincinnati Flower Show | Macy’s Music Festival | Party in the Park |
Cincinnati May Festival | MidPoint Music Festival | Riverfest |
Cincy-Cinco | Midwest Regional Black Family Reunion | Tall Stacks Music |
Festival of Lights | Oktoberfest-Zinzinnati USA | Arts, & Heritage Festival |
Most large-scale events in the market are held at the Cincinnati USA Convention & Visitors Bureau.
Sports in Cincinnati
MLB | NFL | ECHL | USLPDL |
Cincinnati Reds | Cincinnati Bengals | Cincinnati Cyclones | Cincinnati Kings |
PAS | UIFL | WFTDA | FL |
Cincinnati Kings Indoor Team | Cincinnati Commandos | Cincinnati Rollergirls | Florence Freedom |
Businesses of Note: The city is home to five Fortune 500 companies. They are Kroger, Procter & Gamble, Macy’s, Inc., Fifth Third Bancorp, and Western & Southern. Other companies of note headquartered in Cincinnati include: American Financial Group, Buffalo Wings and Rings, Chiquita Brands International, Cincinnati Bell, Cinergy, Cintas, Dakota Watch Company, Graeter’s, KOI Auto Parts, Lens Crafters, Penn Station, Skyline Chili, and United Dairy Farmers.
Advertising & PR agencies: (AD) Stimulus Worldwide, Strata-G Communications, Inc., LPK, Powers Agency, The Creative Department, Landor Associates, KGB Advertising, Sunrise Advertising, Barefoot Proximity, Deskey, POSSIBLE, Curiosity Advertising, Digital Media Group, Inc., Harrison Group, Inc., Sound Images, CG Marketing Communication, Fahlgren, Inc. (PR) Vehr Communications, LLC, Wordsworth & Associates, Strata-G Communications, Copperfox Marketing, Gyro, Arizona Beverage Co., Kemble & Rude Communications, PR Link Public Relations, Marketplex, Inc., Blueline Editorial LLC., Stimulus Worldwide, and Aim Straight Up.
Colleges: There is one public university located within the city limits: University of Cincinnati (UC). Private colleges in the city include Art Academy of Cincinnati, and Xavier University.
Must see destinations in Cincinnati, OH
American Sign Museum | Cincinnati Observatory | Fountain Square | Roebling Suspension Bridge |
Anderson Ferry | Cincinnati Playhouse in the Park | Krohn Conservatory | Spring Grove Cemetery & Arboretum |
Cathedral Basilica of the Assumption | Cincinnati Reds Hall of Fame & Museum | National Underground Railroad Freedom Center | Taft Museum of Art |
Cincinnati Art Museum | Duke Energy Children’s Museum | Paul Brown Stadium | Washington Park |
Cincinnati Museum Center at Union Terminal | Eden Park | Plum Street Temple, | Winton Woods Park |
Cincinnati Music Hall |
For more information on Cincinnati, please visit the Cincinnati Regional Chamber.