Advertising in Birmingham, AL

Advertising in Birmingham, AL

advertising-in-birmingham-alabama

photo credit: Max Wolfe

Birmingham, AL was founded in 1871. From its conception until the 1960s, it was the major industrial region of the South. From 1881-1920, the city experienced rapid growth earning it the nicknames of “The Magic City” and “The Pittsburgh of the South.” According to the 2010 US Census, Birmingham’s population was 212,237, making it the largest city in Alabama. About one quarter of Alabama’s population is found within the Birmingham-Hoover Metropolitan Area with 1,128,047 residents. Some industries that have flourished in Birmingham are iron, steel, railroads, banking, telecommunications, transportation, electrical power, medical, education, and insurance.

Birmingham Demographics

Population*: 331,425 (18+)
African-American: 73.4%
White American: 22.3%
Hispanic or Latino: 3.6%
From two or more races: 1.0%
Asian American: 1.0%
Native American: 0.2%
Median household income: $31,898

Cost of traditional advertising in Birmingham

Poster Costs

Bulletin Costs

Digital Billboard Costs

Cost estimates based on 15 postersCost estimates based on 3 bulletinsAvailable – YES
CPM – $2.37CPM – $2.55Average DEC Per Unit – 93,000
CPP – $18.64CPP – $20.12Sold as network – YES
Average weekly impressions per unit- 53,060Average weekly impressions per unit- 162,840

Bus advertising costs

King Displays

Tail Displays

Cost estimates based on 15 king displays.Cost estimates based on 15 tail displays.
CPM – $0.28CPM – $0.23
CPP – $2.23CPP – $1.82
Average weekly impression per unit- 139,650Average weekly impression per unit- 139,650

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Annual Events:

AFC Blacksmith Farrier ConferenceDo Dah DaySloss Furnaces Stokin’ the Fire BBQ & Music Festival
Alabama Gun Collectors ShowFiestaSouthern Bridal Show
Alabama Sports FestivalFine Art ShowSouthern Museum of Flight Members Day
Art in the GardensJuneteenth CultureFestThe Great Southern Gun & Knife Show
Art of the RocksLeeds Downtown Folk FestivalThe Preserve Jazz Festival
BBQ Cook-Off at Desoto CavernsMiss Alabama PageantVulcan’s Birthday Bash
Birmingham Boat SowMonster JamWild About Bargains, BBQ & Bluegrass
Bump N’ GrindMudbugs & Music Crawfish BoilWings & Wheels Air Show
Christmas Sound & Light ShowO’Reilly’s World of WheelsWorld Deer & Turkey Expo
Christmas Village FestivalPorsche 250 at BarberZoo Light Safari

For information on how you can target this area for an upcoming campaign fill out a request for advertising costs.Most large-scale events in the market are held at the Birmingham-Jefferson Convention Complex.

Sports in Birmingham

Birmingham does not have any major professional sports teams. The city is home to the Birmingham Barons of AA minor league baseball. The University of Alabama at Birmingham has a popular basketball team, the UAB Blazers.

Business and Education in Denver

Businesses of Note: The city is home to one Fortune 500 Company, Regions Financial. Other companies of note headquartered in Birmingham include AT&T Gulf States, Altec Industries, Blue Cross and Blue Shield of Alabama, Books-A-Million, Buffalo Rock Company, Citation Corporation, Coca-Cola Bottling Company, Colonial Properties Trust, Diagnostic Health Corporation, Drummond Company, EBSCO Industries, HealthSouth Corporation, Liberty National Life Insurance Company, Medical Properties Trust, Inc., Protective Life Corporation Royal Cup Coffee, Inc., Southern Company Services, Southern Natural Gas Company, Southern Progress Corporation, Torchmark Corporation, U.S. Pipe, Vulcan Materials Company, and Walter Energy, Inc.

Advertising & PR Agencies: (AD) Intermark Group, Slaughter Group, White Sky Agency, Cayenne Creative, Cummings Creative Group, Big Communications, Hindsight Management Systems, ION Outdoor Media, Bluefire Mobile, Fitzmartin, Inc., Scout Branding, Hodges & Associates, ASI Promotional Products, HF Direct, G Branding & Design, Jones Sports Wear Co, Inc., Details Communications, (PR) Wordz & Rhythmz LLC, Wilbanks Agency Public Relations & Marketing, Panorama Public Relations, Hare Communications, Davis Denny Advertising & Related Services, Inc., Stephen Bradley & Associates LLC, Metro Monitor Inc., Peritus Public Relations, and Elements Inc.

Colleges: There is one public university located within the city limits: University of Alabama at Birmingham (UAB). Private colleges in the city include Samford University, Birmingham School of Law, Miles College, Birmingham-Southern College (BSC), and University of Montevallo.

Must see destinations in Birmingham, AL

16th Street Baptist ChurchBirmingham ZooPete’s Famous Hot Dogs
Alabama BalletBirmingham-Jefferson Convention ComplexRed Mountain Park
Alabama Jazz Hall of FameBirmingham’s Railroad ParkRegions Field
Alabama Sports Hall of Fame & MuseumCarver TheaterRenaissance Ross Bridge Golf
Alabama Symphony OrchestraCivil Rights DistrictRickwood Field Park
Alabama TheatreHeaviest Corner on EarthRuffner Mountain Nature Center
Arlington Antebellum Home & GardensKelly Ingram ParkSloss Furnaces National Historic Landmark
Barber Motorsports Museum & ParkLegion FieldSouthern Museum of Flight
Birmingham Children’s TheatreMcWane Science CenterStatue of Liberty
Birmingham Civil Rights InstituteMoonlight on the MountainThomas Jefferson Tower
Birmingham Museum of ArtOxmoor Valley Golf CourseVulcan Park & Museum
Birmingham Race Course

For more information on Birmingham, please visit the Birmingham Business Alliance The Chamber for Regional Prosperity website.

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