Advertising in Bakersfield, CA

Bakersfield, CA is located at the southern end of the San Joaquin Valley. In 1862, floods destroyed the settlement that was originally founded 2-years prior by Christian Bohna. He was one of many people brought to the area by the California Gold Rush. In 1863, Thomas Baker moved to the Kern River area, which became known as Baker’s Field. Many travelers came through the area, quickly renaming it as Bakersfield. It became one of the fastest growing cities in CA during the 1970’s until 2010, growing 400%. The 2010 census noted Bakersfield as the 9th largest city in CA with its estimated population of 347,483. This city is at the center of the Bakersfield-Delano Metropolitan Area, which had a population of 839,631 in 2010. Today, Bakersfield is known for its varying industries that include oil, natural gas, aerospace, mining, petroleum, food processing, industrial fabrication, and distribution.

Bakersfield Demographics

Population*: 238,026 (18+)
White American: 56.8%
Hispanic or Latino: 45.5%
African-American: 8.2%
Asian American: 6.2%
From two or more races: 4.9%
Native American: 1.5%
Pacific Islander: 0.1%
Median household income: $54,656

What you need to know about advertising in Bakersfield

Have specific questions about marketing in Bakersfield? We’re here to help. Give us a call or fill out a proposal request.

Events in Bakersfield

ARTiniCalifornia Hot Rod ReunionKern County FairScottish Gathering and GamesVia Arte Italian Street Painting Festival
B-Town Blues FestCIF State Wrestling ChampionshipsKern County Nut FestivalStampede Days RodeoVillage Fest
Bakersfield Christmas ParadeFestival of BeersMarch MeetStanding Bear Pow WowWhiskey Flat Days
Bakersfield Fiesta/United Square DancersGreek Food FestivalNSRA Western NationalsTehachapi Mountain FestivalWines in the Village
Bakersfield Jazz FestivalHoliday Lamplight ToursPolar Bear PlungeThe Great 48 Hour Bluegrass JamWomen’s Business Conference
Basque FestivalHoliday Lights at CALM

Most large-scale events in the market are held at the Rabobank Arena Theater & Convention Center.

For information on how you can target this area for an upcoming campaign fill out a request for advertising costs.

Sports in Bakersfield

MLBECHLNBA
Bakersfield BlazeBakersfield CondorsBakersfield Jam

Business and Education in Bakersfield

Businesses of Note: Companies of note headquartered in Bakersfield include Area Energy, Bolthouse Farms, and Coleman Homes.

Advertising & PR agencies: (AD) The Bakersfield Californian, Ugly Duck Marketing, Reactprogram.org, Bakersfield Web Design, Envision Graphix & Silkscreening, Media Wizard, Kenyon Enterprises, Bakersfield News Observer, PrintHero.com, Print Shack (PR) Jim Darling Public Relations, Public Relations & Integrated Marketing Expertise, Yankee Communications, KRPR.Com, Buscher & Associates, Serendipity Advertising, Right Hand Public Relations, and LM Pickett & Associates.

Colleges: There is one public university located within the city limits: California State. Private colleges in the city include National University and University of LaVerne

Must see destinations in Bakersfield, CA

Bakersfield Museum of ArtCrystal Palace & MuseumKern County MuseumRabobank Arena
Buena Vista Museum of Natural HistoryErnst QuarriesKern River Parkway TrailThe Great Central Valley
CA Area Living MuseumFox TheaterPeacocks at Hart ParkThe Links at Riverlakes Ranch
Camelot Park

For more information on Bakersfield, please visit the Greater Bakersfield Chamber of Commerce Website.

 

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