Advertising’s Art of Perception
3-Dimensional Advertising that isn’t so 3-D after all…
Futbol (or Soccer to the average American fan) is a sport known for its unique spin on advertising. From traditional stadium ads down to the uniform sponsorships, they take branding to a new level. And now into a 3-dimensional world, or so it seems.
Customized to each stadium’s camera positioning the flat painted logos become 3-D when shot from the correct angle. Specifically designed for television, these ads appear where other media cannot reach. They can be placed in almost every stadium and/or venue and for any sport.
The value in most stadium advertising comes from the added TV exposure, why not be in the most prominent and unique spot on the field, sure to be remembered. Whether the consumer is watching the game, catching up on the highlights, or browsing photos from the game – this ad will be there.