Advertising in San Diego, CA
San Diego, CA Demographics
City Population: 1,307,402 (18+)
▹ White American: 58.8%
▹ Hispanic or Latino: 28.7%
▹ Asian American: 15.9%
▹ African-American: 6.7%
▹ From two or more races: 5.1%
▹ Native American: 0.6%
▹ Pacific Islander: 0.6%
Median household income: $63,990
About San Diego
San Diego’s culture is highly influenced by its location on the pacific coast of California and the adjacent Mexican border. The city is known for its mild year-round climate, its natural deep-water harbor and its long association with the United States Navy. San Diego is home to several major national defense contractors, as well as the largest naval fleet in the world. Tourism is the second largest industry owing to the city’s beaches, numerous tourist attractions and major events such as Balboa Park, San Diego Zoo, SeaWorld San Diego, Comic-Con International, and the Farmers Insurance Open PGA Golf Tournament.
Sports in San Diego
San Diego Chargers – National Football League (NFL)
San Diego Padres – Major League Baseball (MLB)
San Diego State Aztecs – National Collegiate Athletic Association (NCAA)
Business and Education in San Diego
Businesses of note: The city is home to 4 Fortune 1000 companies. They are Qualcomm Inc., Sempra Energy, CareFusion Corporation, and PriceSmart Inc. Other companies of note headquartered in San Diego include Encore Capital Group, Inc., Daybreak Game Company LLC, Envision Solar International Inc., Illumina, Inc. Jack in the Box, Inc., Stone Brewing Co., Scripps Health, Petco Animal Supplies, Inc., National Steel and Shipbuilding Company.
Advertising & PR agencies: The Agency San Diego, Red Door Interactive, Jacob Tyler Creative Group, San Diego Ad Club, BASIC Agency, MJD Interactive Agency, Epicenter Advertising. (PR) Olive PR Solutions, J Public Relations, Underground Elephant, KCD Public Relations, Inc., Nuffer Smith Tucker Public Relations.
Colleges: There are 5 public universities located within the city limits: San Diego State University, University of California San Diego, San Diego City College, San Diego Mesa College, San Diego Miramar College. Private colleges in the city include University of San Diego, Point Loma Nazarene University, Alliant International University, National University, Coleman University, Fashion Institute of Design & Merchandising San Diego, New School of Architecture and Design, Pacific Oaks College San Diego, Chapman University.
Events in San Diego
Comic-Con International, Farmers Insurance Open PGA Golf Tournament, San Diego County Fair, Rock and Roll Marathon & Half Marathon, San Diego Crew Classic, Coronado Flower Show, San Diego Whale Festival, Poinsettia Bowl, San Diego Bay Wine & Food Festival, Dixieland Jazz Festival, Del Mar Racing, Roots Fest, ArtWalk, San Diego Film Festival, San Diego Pride Festival.
Most large-scale events in the market are held at the San Diego Convention Center.
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San Diego Must See Destinations
San Diego Zoo, USS Midway Museum, Belmont Amusement Park, Gaslamp Quarter, SeaWorld San Diego, San Diego Symphony, Museum of Contemporary Art San Diego, Balboa Park, San Diego Museum of Art, Old Town San Diego, San Diego Air & Space Museum, National Comedy Theatre, Seaport Village, Mission Bay Park.