One of the questions we hear often concerns ‘how to advertise at truck stops.’

Digital gas pump display

The media type used to advertise at truck stops is readily dependant on the campaign goal and the messaging being used. Gas pump toppers, in-store posters & restroom area displays are great static options for messaging that doesn’t need to continuously change. On the other hand, messaging that benefits from the ability to alter what the consumer sees lends itself better do digital pump top displays and in-store digital screens. There are also media items available to target truck drivers at additional fueling locations.

Advertise at truck stops through multiple media types

• Gas pump toppers
• Pump top digital displays
• In-Plaza posters
• In-Plaza digital screens
• Restroom & shower area displays

Want to see additional truck stop advertising options? Contact us.

Targeting routes leading to & from desired market

To advertise at truck stops you must first define your target audience. To reach your selected demographic we must place your truck stop media where your target audience frequents.  Your truck stop advertising campaign can include specific location targets such as; rest areas, travel plazas or trucker friendly gas stations.

If your target is route or market specific we have the option of targeting all truck stop locations along a certain route, within a market radius or within specific zip codes and counties. If your campaign revolves around a product or service we can also place your ads in only those stations that sell your product or offer your service (inventory carriers).

Specific targets increase effectiveness of truck stop advertising

• Route specific rest areas
• Route specific travel plazas
• Route specific trucker friendly stations
• Market, county, zip code specific stations
• Brand specific stations
• Fuel specific targets (diesel pumps only)
• Inventory carriers

Are you researching truck stop advertising for your next campaign? Let us fill in the blanks. We can answer all your questions on how to advertise at truck stops. Fill out a request for more information or give us a call.