Advertising in Detroit, MI
photo credit: Wigwam Jones
Detroit was founded in 1701 by a French explorer Antoine Laumet de La Mothe, sieur de Cadillac. Upon the construction of the freeway system during the 1950’s and 1960’s, it became a significant metropolitan area. The city’s population has continued to decline the past two decades due to its weakened economy. However, the downtown area continues to attract people with its many casinos, stadiums, and plans to revitalize the riverfront area. Detroit has two frequently used nicknames: the Motor City for its automotive manufacturing, and Motown for its reputation as a pioneer in the music industry.
Detroit Metro Demographics:
Population*: 514,181 (18+)
African-American: 82.7%
White American: 10.6%
Hispanic or Latino: 6.8%
From two or more races: 2.2%
Asian American: 1.1%
Native American: 0.4%
Median household income: $27,862
Have specific questions about outdoor advertising in Detroit, MI? We’re here to help. Give us a call or fill out a proposal request.
Sports in Detroit
| NBA | NFL | MLB | NHL |
| Detroit Pistons | Detroit Lions | Detroit Tigers | Detroit Red Wings |
Events in Detroit
| African World Festival | Detroit Free Press/Flagstar Bank Marathon | Festival of the Arts | Noel Night |
| America’s Thanksgiving Day Parade | Detroit Freedom Festival & Fireworks | Focus: HOPE Walk for Diversity | North American International Auto Show |
| Comerica CityFest | Detroit International Jazz Festival | Greektown Arts Festival | Susan G Komen Race for the Cure |
| Detroit Belle Isle Grand Prix | Detroit International River Days | Michigan State Fair | Walk America – Detroit |
| Detroit Electronic Music Festival | Downtown Hoedown | NCAA Men’s Basketball Regionals (Fort Field) |
Most large-scale events in the market are held at the COBO Center.
Business and Education in Detroit
The city is home to three Fortune 500 companies. They are General Motors, Ally Financial, and DTE Energy. Other companies of note headquartered in Detroit include Avis Rent a Car System, BlueCross & BlueShield of Michigan, Buick, Cadillac, Chevrolet, Hummer, Kmart, Little Caesars, Pontiac, Quicken Loans, and Saturn Corporation.
Advertising & PR agencies: (AD) Starcom, Mindfield, Detroit Media Partnership, Point 2 Interactive, Undertone Networks, Goodby Silverstein & Partners, Marketech (PR) Franco Public Relations Group, Berg Muirhead & Associates, Meaningful Communications, Angie Bournias Creative Services, McConnell Communications, Inc., Bassett & Bassett Inc., Revolutionary Media, and Advance Communications.
Colleges: There is one public university located within the city limits: Wayne State University (WSU). Private colleges in the city include University of Detroit Mercy (UDM), and University of Detroit Mercy School of Law.
Must see destinations in Detroit, MI
| African Bead Museum | Comerica Park | Historic Trinity Lutheran Church | Motown Historical Museum |
| Belle Isle | Dossin Great Lakes Museum | Mexicantown | Old St. Mary’s Church |
| Charles H Wright Museum of African American History | GM World | MGM Grand Detroit Casino | The Heidelberg Project |
| College for Creative Studies | Hart Plaza |
For more information on Detroit, please visit the Detroit Regional Chamber of Commerce website.